Chitra In The News

Just a small selection of recent media coverage.
Please email chitanand@gmail.com should you have any inquiries.

"They know how to break rules systemically...That’s the most important thing..."

CHITRA ANAND
WHY PROMOTING INTRAPRENEURSHIP IS GOOD FOR BUSINESS

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"Chitra’s transformation philosophy involves something called “adaption theory”, as well as Darwinism — that is, adapting and adjusting using within new business models. In her words, it’s a “process of iteration.”"

RACHEL HAMMERMUELLER
TRIBALSCALE

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"Dr. Anand explains how organizations need to embrace intrapreneurship in employees to stay agile and to promote drive within. This includes risk-taking, running experiments and micro experiments, looking for constant opportunities, and allowing the ability to have the time to try and fail. Dr. Anand is also an author and published her book in 2019, the Green House Approach, which is now a required read for the Forbes School of Business MBA program."

GEORGE LEITH
CONQUER LOCAL

Listen Now
"Always take a few steps back and have a world view on what's happening from an industry perspective, a social perspective, a culture perspective"

CHITRA ANAND
AMERICAN MARKETING ASSOCIATION, TORONTO

Watch Video
"Organizations are complex, there are a lot of policies and procedures, and people are used to behaving the same way—change is scary."

KATE DALEY
BLAZE YOUR TRAIL

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"We are in an interesting time now. There is a lot of focus on women in the workplace. The diversity agenda is under fire and women are at the core of it; equal pay, equal opportunity, women on boards"

CHITRA ANAND
NO BETTER TIME TO BE A WOMAN

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“To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. "

CHITRA ANAND
ADVERTISING WEEK NEW YORK
"Anand reached out to Dickinson months ago to try and work together, when Dickinson mentioned that she was working on YouInc. “It was quite serendipitous,” said Anand."

VANESSA MILNE
ARLENE DICKINSON'S YOUINC PARTNERS WITH MICROSOFT

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“I developed a reputation at Telus as someone who could make things happen quickly,” Anand said. “I decided that’s who I am – an intrapreneur.”

CHITRA ANAND
LAURIER ALUMNI

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"If someone said do A, I would ask: “why not A and B and C?"

CHITRA ANAND
SEVEN REASONS WHY YOU SHOULD HIRE INTRAPRENEURS

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"Chitra Anand is a well-respected, successful female marketing expert who is helping change the way large organizations and brands do business."

MasalaMommas.com
BRANDING & GROWING YOUR BUSINESS ONLINE

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"Chitra Anand, Microsoft Canada, explains Microsoft has launched a project to document the roles of prominent women in the company."

CTV NEWS
CTV NEWS CHANNEL: INTERNATIONAL WOMEN'S DAY

Watch Video
In order to solve these kinds of problems, we have to identify that abuse can show up by both genders. We need to realize that this is not just a man or woman problem: It is a human problem.

CHITRA ANAND
HOW COMPANIES CAN COUNTER ABUSE IN THE WORKPLACE

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“We really wanted to tap into a new market,” Anand said of appealing to Deadmau5’s fans."

RUSS MARTIN
MICROSOFT AND DEADMAU5 TO LURE INFLUENCERS TO SURFACE LAUNCH

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"An intrapreneur is someone who takes an entrepreneurial approach within a large organization,” says Chitra Anand."

JULIE CARPENTER
CHITRA ANAND - KEYNOTE SPEAKER AT BOLD FUSION

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"There are going to be tough, challenging times that are unfair, but we as women must not be derailed; this struggle is what will define you. As a female visibile minority in tech, it has defined me."

CHITRA ANAND
KEY TAKEAWAYS FROM FORBES WOMENS SUMMIT

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"To become deliberate in what you do requires elements of mindfulness and reflection, which will ultimately improve your performance. To be deliberate means the following things in large, complex organizations; its around how you are spending your time."

CHITRA ANAND
BECOME DELIBERATE IN ORDER TO SUCCEED

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"How can I take this information back and apply it with my team? Do I have what it takes to be an intrapreneur? The answer for everyone should be “YES!"

MICHELLE KOLENZ
PURSUING INTRAPRENEURSHIP

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"International Women’s Day celebrates the achievements of women globally; what better way to mark the occasion than celebrating the incredible women who are making a difference with technology right here in Canada."

ALICIA ANDROICH
MICROSOFT CANADA SHOWS INTERNATIONAL WOMEN'S DAY SUPPORT

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"With today’s corporate workplace still lacking in female representation at the top, Chitra Anand is a trendsetter indeed."

ANJUM NAYYAR
CHITRA ANAND: RE-WRITING WOMEN’S PLACE IN TECHNOLOGY

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“At Telus, the culture of intrapreneurship is fostered by creating a physical environment that is conducive to it."

CHITRA ANAND
ACT LIKE A STARTUP

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"Intrapreneurs are disruptive because they ask people within the company to do things differently. “People are not necessarily OK with that,” cautions Anand..."

NOTABLE.CA
START BEING AN INTRAPRENEUR AT YOUR COMPANY TODAY
“Spearheaded by Chitra Anand, head of PR, the art will also live on a microsite where the women’s stories are delved into a bit deeper."

MEGAN HAYES
MICROSOFT TELLS WOMEN’S STORIES

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“The notion around intrapreneurship is taking an entrepreneurial approach from within an organization to drive creation."

CHITRA ANAND
MICROSOFT EXEC: THE PERFECT EMPLOYEE IS ‘DISRUPTIVE’

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“There’s a movement around entrepreneurialism as it relates to Canada and really fueling economic activity and innovation."

ROGER BELGRAVE
MICROSOFT WANTS TO TEAM UP WITH ENTREPRENEURS
"Microsoft has always been a very reliable, conservative brand. We want to take it to a different level now,” said Anand."

RUSS MARTIN
MICROSOFT CANADA SELECTS VERITAS AS PR AGENCY

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“Anand said companies are moving away from just throwing great parties and instead looking at how to leverage events and sponsorships as tools."

SUSAN O’NEILL
POTENTIAL SPONSORS LOOKING FOR CUSTOMIZATION, INTEGRATION, AND R.O.I.

Keynotes & Speeches

Previous Events

Lush Cosmetics
BDO Canada

Toronto, ON
Forbes

San Diego, CA
WNORTH

Whistler, ON | Toronto, ON
OMERS

Toronto, ON
CAA

Atlantic Canada
American Society of Interior Designers

Victoria, BC
Innov8rs

Miami, FL | Toronto, ON
BIOGEN

Montreal, QC
Centennial College

Toronto, ON
ASTOUND

Toronto, ON
Corby Spirit & Wine

Glasgow, Scotland
Wynford Group

Toronto, ON
Unico Properties

United States
Raymond James

Canada
Women of Influence

Toronto, ON
Canadian Credit Union Association

Winnipeg, MB
Caribbean Start Up Summit

Holetown, Barbados
Dematic

Park City, UT
Bold Fusion

Cincinnati, OH
Cenovus Energy

Calgary, AB
Canadian Book Summit

Toronto, ON
Grand Prairie Chamber of Commerce

Grand Prairie, TX
CPA

Montreal, QC
ELEVATE

Toronto, ON
NSB - ENGAGE SUMMIT

Toronto, ON
Vendor Awards

New York
Just Eat Takeaway

Toronto, ON

Chitra In The News

"They know how to break rules systemically...That’s the most important thing..."

"Chitra’s transformation philosophy involves something called “adaption theory”, as well as Darwinism — that is, adapting and adjusting using within new business models. In her words, it’s a “process of iteration.”"

"Always take a few steps back and have a world view on what's happening from an industry perspective, a social perspective, a culture perspective"

"Organizations are complex, there are a lot of policies and procedures, and people are used to behaving the same way—change is scary."

"We are in an interesting time now. There is a lot of focus on women in the workplace. The diversity agenda is under fire and women are at the core of it; equal pay, equal opportunity, women on boards"

"Anand reached out to Dickinson months ago to try and work together, when Dickinson mentioned that she was working on YouInc. “It was quite serendipitous,” said Anand."

“I developed a reputation at Telus as someone who could make things happen quickly,” Anand said. “I decided that’s who I am – an intrapreneur.”

"If someone said do A, I would ask: “why not A and B and C?"

"Chitra Anand is a well-respected, successful female marketing expert who is helping change the way large organizations and brands do business."

"Chitra Anand, Microsoft Canada, explains Microsoft has launched a project to document the roles of prominent women in the company."

In order to solve these kinds of problems, we have to identify that abuse can show up by both genders. We need to realize that this is not just a man or woman problem: It is a human problem.

“We really wanted to tap into a new market,” Anand said of appealing to Deadmau5’s fans."

"An intrapreneur is someone who takes an entrepreneurial approach within a large organization,” says Chitra Anand."

"There are going to be tough, challenging times that are unfair, but we as women must not be derailed; this struggle is what will define you. As a female visibile minority in tech, it has defined me."

"To become deliberate in what you do requires elements of mindfulness and reflection, which will ultimately improve your performance. To be deliberate means the following things in large, complex organizations; its around how you are spending your time."

"How can I take this information back and apply it with my team? Do I have what it takes to be an intrapreneur? The answer for everyone should be “YES!"

"International Women’s Day celebrates the achievements of women globally; what better way to mark the occasion than celebrating the incredible women who are making a difference with technology right here in Canada."

"With today’s corporate workplace still lacking in female representation at the top, Chitra Anand is a trendsetter indeed."

“At Telus, the culture of intrapreneurship is fostered by creating a physical environment that is conducive to it."

"Intrapreneurs are disruptive because they ask people within the company to do things differently. “People are not necessarily OK with that,” cautions Anand..."

“Spearheaded by Chitra Anand, head of PR, the art will also live on a microsite where the women’s stories are delved into a bit deeper."

“The notion around intrapreneurship is taking an entrepreneurial approach from within an organization to drive creation."

“There’s a movement around entrepreneurialism as it relates to Canada and really fueling economic activity and innovation."

"Microsoft has always been a very reliable, conservative brand. We want to take it to a different level now,” said Anand."

“Anand said companies are moving away from just throwing great parties and instead looking at how to leverage events and sponsorships as tools."

Keynotes & Speeches

Lush Cosmetics

BDO Canada

Forbes

WNORTH

OMERS

CAA

American Society of Interior Designers

Innov8rs

BIOGEN

Centennial College

ASTOUND

Corby Spirit & Wine

Wynford Group

Unico Properties

Raymond James

Women of Influence

Canadian Credit Union Association

Caribbean Start Up Summit

Dematic

Bold Fusion

Cenovus Energy

Canadian Book Summit

Grand Prairie Chamber of Commerce

CPA

ELEVATE

NSB - ENGAGE SUMMIT

Vendor Awards

Just Eat Takeaway