Thinker.
Trendspotter.
Forecaster.
I am a curator of human behavior patterns, social marketing shifts and cultural trends which I study and apply to business and my teaching.
2022 Recipient of Changemakers Award
The Globe and Mail
2022 Recipient of Changemakers Award The Globe and Mail
2022 Recipient of Changemakers Award
The Globe and Mail
2022 Recipient of Changemakers Award The Globe and Mail
Live to Inspire.
This is what I do, what I aspire to do and what I believe is part of my DNA. I come from humble beginnings and some of my most valuable lessons, attributes and insight are a direct result of how I have been raised. I have been taught from a very young age to work hard, dream big, be kind and compassionate to others.
Organic innovation & influence.
I am an influence and social marketer and my work and research is focused on the shifts in technology; how it will and is impacting how we interact and communicate with one another. I believe that old school marketing of print advertising and general campaigns are no longer sustainable. The surge of information and the digital space has given rise to new mediums of communication. We are interacting differently; creating online communities, we are referral based buyers; we have greater access to information and influencers with a shift of power from businesses to consumers. What is the impact of this, how do we make sense of it in a meaningful way, what trends can we predict and how will this impact the role of marketers in the next 5 to 10 years? This is what I do.
Embrace the intrapreneur.
I have always had an entrepreneurial spirit inside of me. I am always generating new ideas, new ways of doing things, new concepts. I have for the past 2 decades been an Intrapreneur, that is an entrepreneur inside an organization focusing on innovation and creativity that transform an idea into action. I am so passionate about this topic that I have dedicated my doctorate to work to research this topic and how organizations can embrace and realize the need for the Intrapreneur.
Testimonials
“Dr. Anand's powerful keynote challenges organizations to rethink the things we prize: predictability, consensus, rules. If we are to be innovative and relevant, we need to shift from delivery to creation. Her workshop and keynote, The Greenhouse Approach, provided us with practical tools for breakthrough thinking. We will take these transformative insights forward as we deliver on our purpose and strategy. She was outstanding.”
— Angelina Hoang Meridian, Chief Strategy and Innovation Officer.
“Dr. Chitra Anand’s keynote brought forward critical insights on innovation, leadership and trust that resonated deeply with our members and community partners. Her perspectives reinforced the importance of adaptive thinking and collaboration as we work together to strengthen community safety and engagement. She was excellent."
— Peel Police
“Dr. Chitra Anand challenged our leaders to rethink innovation, not as a process or a program, but as a mindset and a way of operating. Her keynote brought together deep industry experience, practical frameworks, and powerful storytelling to help our teams see opportunities differently and unlock the entrepreneurial potential within our organization.”
— KPMG Leadership Team
