Academic courses taught.

GLOBAL BUSINESS MANAGEMENT POST GRADUATE PROGRAM, HUMBER COLLEGE
COURSE: FUNDAMENTALS OF MARKETING
This is an introductory business and marketing course. Students develop a solid understanding of the basic marketing concept and the marketing mix and then focus on learning and practicing the development and implementation of strategic marketing plans. Students learn to relate the nature and dimension of marketing in Canada to their own knowledge, experience and prospective employment. This course provides the required base for more advanced marketing courses, and is a prerequisite for Marketing Management.

GLOBAL BUSINESS MANAGEMENT POST GRADUATE PROGRAM, HUMBER COLLEGE
COURSE: INTEGRATED MARKETING COMMUNICATIONS
This is a survey course covering the critical elements of integrated marketing communications (IMC) from a strategic planning perspective. Course content is presented from management’s point of view, with strong emphasis being placed on strategic principles, consumer insights, and the various elements of the communications mix including traditional and new media vehicles. Creative and strategic planning exercises focus on both, large, multi-media, national budgets and small, more locally-centred campaigns, recognizing the increasing significance of the Internet. The roles and responsibilities of both client and agency personnel in the development of advertising campaigns is explored. We examine the relationships between marketing plans and communications planning, and work closely with the processes and elements involved in creative media planning and execution.

INTERNATIONAL MARKETING POST GRADUATE PROGRAM, HUMBER COLLEGE
COURSE: ADVERTISING, SALES PROMOTION AND PUBLIC RELATIONS
This is a survey course covering the critical elements of integrated marketing communications (IMC) from a strategic planning perspective. Course content is presented from management’s point of view, with strong emphasis being placed on strategic principles, consumer insights, and the various elements of the communications mix including traditional and new media vehicles. Creative and strategic planning exercises focus on both, large, multi-media, national budgets and small, more locally-centred campaigns, recognizing the increasing significance of the Internet. The roles and responsibilities of both client and agency personnel in the development of advertising campaigns are explored. We examine the relationships between marketing plans and communications planning, and work closely with the processes and elements involved in creative and media planning and execution.

INTERNATIONAL BUSINESS MANAGEMENT POST GRADUATE PROGRAM, SENECA COLLEGE
COURSES: INTERNATIONAL BUSINESS, INTERNATIONAL EFFECTIVE SELLING
These courses include major aspects of international marketing with a focus on developing a comprehensive business plan for introducing a product into international markets. This is a practical subject in which students demonstrate the techniques of selling a product or service to different cultures

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