Chitra In The News.

Just a small selection of recent media coverage. Please email chitanand@gmail.com should you have any inquiries.
 
"Organizations are complex, there are a lot of policies and procedures, and people are used to behaving the same way—change is scary."
Kate Daley
Blaze Your Trail
"We are in an interesting time now. There is a lot of focus on women in the workplace. The diversity agenda is under fire and women are at the core of it; equal pay, equal opportunity, women on boards"
Chitra Anand
No Better Time To Be A Woman
“To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. "
Chitra Anand
Advertising Week New York
"Anand reached out to Dickinson months ago to try and work together, when Dickinson mentioned that she was working on YouInc. “It was quite serendipitous,” said Anand."
Vanessa Milne
Arlene Dickinson's YouInc Partners with Microsoft
“I developed a reputation at Telus as someone who could make things happen quickly,” Anand said. “I decided that’s who I am – an intrapreneur.”
Chitra Anand
Laurier Alumni
"If someone said do A, I would ask: “why not A and B and C?"
Chitra Anand
Seven Reasons Why You Should Hire Intrapreneurs
"Chitra Anand is a well-respected, successful female marketing expert who is helping change the way large organizations and brands do business."
MasalaMommas.com
Branding & Growing Your Business Online
"Chitra Anand, Microsoft Canada, explains Microsoft has launched a project to document the roles of prominent women in the company."
CTV News
CTV News Channel: International Women's Day
In order to solve these kinds of problems, we have to identify that abuse can show up by both genders. We need to realize that this is not just a man or woman problem: It is a human problem.
Chitra Anand
How Companies Can Counter Abuse In The Workplace
“We really wanted to tap into a new market,” Anand said of appealing to Deadmau5’s fans."
Russ Martin
Microsoft and Deadmau5 to Lure Influencers to Surface Launch
"An intrapreneur is someone who takes an entrepreneurial approach within a large organization,” says Chitra Anand."
Julie Carpenter
Chitra Anand - Keynote Speaker at Bold Fusion
"There are going to be tough, challenging times that are unfair, but we as women must not be derailed; this struggle is what will define you. As a female visibile minority in tech, it has defined me."
Chitra Anand
Key Takeaways From Forbes Womens Summit
"To become deliberate in what you do requires elements of mindfulness and reflection, which will ultimately improve your performance. To be deliberate means the following things in large, complex organizations; its around how you are spending your time."
Chitra Anand
Become Deliberate In Order To Succeed
"How can I take this information back and apply it with my team? Do I have what it takes to be an intrapreneur? The answer for everyone should be “YES!"
Michelle Kolenz
Pursuing Intrapreneurship
"International Women’s Day celebrates the achievements of women globally; what better way to mark the occasion than celebrating the incredible women who are making a difference with technology right here in Canada."
Alicia Androich
Microsoft Canada Shows International Women's Day Support
"With today’s corporate workplace still lacking in female representation at the top, Chitra Anand is a trendsetter indeed."
Anjum Nayyar
Chitra Anand: Re-writing Women’s Place in Technology
“At Telus, the culture of intrapreneurship is fostered by creating a physical environment that is conducive to it."
Chitra Anand
Act Like A Startup
"Intrapreneurs are disruptive because they ask people within the company to do things differently. “People are not necessarily OK with that,” cautions Anand..."
Notable.ca
Start Being an Intrapreneur at Your Company Today
“Spearheaded by Chitra Anand, head of PR, the art will also live on a microsite where the women’s stories are delved into a bit deeper."
Megan Hayes
Microsoft Tells Women's Stories
“The notion around intrapreneurship is taking an entrepreneurial approach from within an organization to drive creation."
Chitra Anand
Microsoft Exec: The Perfect Employee is 'Disruptive'
“There’s a movement around entrepreneurialism as it relates to Canada and really fueling economic activity and innovation."
Roger Belgrave
Microsoft Wants to Team Up With Entrepreneurs
"Microsoft has always been a very reliable, conservative brand. We want to take it to a different level now,” said Anand."
Russ Martin
Microsoft Canada Selects Veritas as PR Agency
“Anand said companies are moving away from just throwing great parties and instead looking at how to leverage events and sponsorships as tools."
Susan O'Neill
Potential Sponsors Looking for Customization, Integration, and R.O.I.