The Book. The Talk. The Workshop.

To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. The Green House Approach and thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms.

This book has been inspired by my time spent in Corporations as an Intrapreneur combined with my doctoral research. I have been in the fearless pursuit of re-imaging what corporations can and should be. This book examines the psychology of businesses and challenges current ways of thinking that inhibit us of truly being creative, fearless and innovative. My deepest gratitude to those who have contributed to this book through interviews John Ruffolo Michele Romanow Raja Rajamannar Nicholas Thompson Steve Forbes.

Please see the links below to pre-order my book.

Feedback On The Greenhouse Approach.

"Chitra Anand addresses the biggest challenge to creativity and innovation; the internal resistance to change and the stubborn or fearful reluctance to consider a new idea or a new process or an entirely new way of doing business.   This book should be required reading for all corporate managers."

Dr. Paula Zobisch
Program Chair, Bachelor of Arts in Entrepreneurship at Forbes School of Business & Technology

"The Green House Approach goes beyond theories on what Innovation should look like within organizations.  This book questions core ideas that inhibit people and organizations to realize what innovation can and should be; ideas like the dangers of consensus thinking and applying first principles thinking to how we approach our innovation efforts.  An introspective read that is an excellent guide for organizations."

John Ruffolo
Chief Executive Officer, OMERS Ventures

“An insightful guide into the underlying roots of innovation thinking and development.   The Green House Approach reveals what’s core and critical to your innovation effectiveness through an intrapreneurial mindset.”

Michele Romanow
Dragon on CBC Dragons' Den

"The Green House Approach goes beyond theories on what Innovation should look like within organizations.  This book questions core ideas that inhibit people and organizations to realize what innovation can and should be; ideas like the dangers of consensus thinking and applying first principles thinking to how we approach our innovation efforts.  An introspective read that is an excellent guide for organizations."

Dr. Ray Powers
Associate Dean/Chair Board of Advisors Director - Knowledge Innovation Center, The Forbes School of Business & Technology

"The Greenhouse Approach is full of insights, lessons, and stories for businesses seeking to thrive in this world of constant change. Chitra Anand has found new ways to understand innovation—which may well be the most important thing for us all to think about."

Nicholas Thompson
Editor-In-Chief Wired magazine

The Talk.

If the market places are being disrupted, then companies need to re-think how they operate. To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging

In this indispensable talk, Chitra Anand uncovers the power of intrapreneurship, explaining why and how it’s important that today’s corporate cultures shift toward intrapreneurship to maintain their relevance in the modern, highly competitive marketplace.

Chitra shows leaders and participants how they can practice intrapreneurship within their organizations, how they can identify the true agents of change within their companies, and how they can mobilize these agents to act.

The Workshop.

This workshop can be an extension of the talk or on its own; this is applied learning.

During this workshop we will explore the core ideas and mindset shift that need to take place to start to build your green house. This is the practical application. What are the core ideas that need to be in place and how do we actively start to shift our mindset? How do we become and support an organization that is curious? What are the benefits of First Principles Thinking and how do we apply it? How do we look at the dangers of consensus thinking and re-direct our team members to feel confident on expressing their ideas…even if it is against the masses.

Are you an Intrapreneur? Do you have intrapreneurs within your organization? How do you know identify this incredible talent and how to do you best support them? We will explore the behaviours and attributes of this incredibly powerful and talent group of people. You will either self identify and or better understand how you and the organization can best support them. This will be guided through a set of activities and exercises that will help you.